Writing Samples

SB Nation's Detroit Bad Boys - "Detroit fans let down the Pistons last night and should be ashamed of themselves."

SB Nation's Detroit Bad Boys - "NBA Playoff Basketball Returned to the Palace"

SB Nation's Detroit Bad Boys - "A Night with Ben Wallace & The Warriors"

IZI Mobile - "The Hard Truth About Startups" (ghostwritten for Founder/CEO)

IZI Mobile - "My App Launched Today So Here's A Goddamn Medium Article"

MediaPost - "The Reign of Real Time" (ghostwritten for CEO) 

"How Spotify Changed My Relationship with Music" 

App Messaging & Marketing

GIF GIF GIF 

When I first arrived at IZI Mobile, GIF GIF GIF was an initial project with zero marketing presence. To tap into the ubiquity and popularity of GIFs, I created social media channels for the app that focused on sharing the best GIFs and GIF collections from users. I also launched a GIF GIF GIF blog on Tumblr. After 1 year, I was able to grow the app to a user base of over 500,000 registered users. 

Tagly 

The second app during my time at IZI Mobile, Tagly was an app focused on sorting fashion and lifestyle content from brands by sale, event, and product focused information. My role included crafting positioning statements, overall brand strategy, social media marketing/advertising, working with select media partners, and the initial launch marketing for the app. The launch was picked up by publications like TechCrunch, psfk, and featured on ProductHunt. I also oversaw the coordination of Tagly influencer campaigns on Instagram with over 12 different fashion personalities. 

Copywriting

Chipotle Homegrown

Myself and the team at rEvolution created a unique marketing package to promote Chipotle's sponsorship of Major League Soccer, that included a variety of consumer touch points. Using all of our work, I created the mission statement for the program, as seen above. All of this work was housed on a custom micro-site, written and designed by the rEvolution team and myself. 

TopGolf

Despite the cold and snow, TopGolf wanted to remind their audience that their facilities were open year round. First, we came up with the tagline "Fun Doesn't Hibernate," and then I created a mascot for the campaign, the TopGolf Bear, with his own unique sense of humor and tone of voice. Myself and the production team shot and produced photography and video spots with the bear, in addition to creating a Twitter account for him to reward fans on social media with deals and gift cards.

Social Media

EA Sports: FIFA 13 & Need For Speed: Most Wanted 

In order to build grassroots excitement for the release of FIFA 13 and Need for Speed: Most Wanted, EA Sports tasked myself and the rEvolution team with executing a nationwide tour spanning across 40 plus states, using three different game-equipped vehciles. The 2012 Soccer & Speed Tour wanted to communicate the vehicle whereabouts and stops with fans on the fly. As community manager of the tour's social media efforts, I used a strict schedule and communication schedule with each team on the road. The @FIFA13TakeoverTour Twitter account and Facebook account provided over 12,000 followers and FIFA fans across the country a live-stream of updates from the road and future stops on the tour. 

Chipotle: Omar Gonzalez

As part of Chipotle's MLS sponosrship, and the Homegrown program,  the team at revolution signed a personal services deal with MLS All-Star and US Men's National Team defender Omar Gonzalez. In addition to producing how-to skills videos and additional Homegrown content, I wrote and executed an exclusive MLS All-Star sweepstakes for his followers across Instagram & Twitter. The winners were flown out to Portland for the Chipotle MLS Homegrown game and 2014 MLS All-Star game.

Brand Management

That New Rave

A visual-audio YouTube music channel, That New Rave is a source for users to find new producers and photographers that are emerging from their respective worlds. The channel is built into one continuous playlist, creating a seamless collection of new music for our fans.

rEvolution

Responsible for guiding the agency's tone of voice across digital platforms, ghostwriting articles and columns for the executive team, managing weekly posts on the agency blog, vetting press opportunities, and re-designing the agency website and blog.

Experiential Marketing

National Geographic Channel : Doomsday Dash

To create awareness for the second season of National Geographic Channel's "Doomsday Preppers" program, I created a "Doomsday" themed obstacle course, using challenges and props from key episodes of season one. The course featured a destroyed cop car, a custom built catapult and a water filtration challenge taken directly from the program. The activation took place over the course of ten days, with over 5,000 participants, at the 2013 State Fair of Texas.

National Geographic Channel: Rule the '90s

After the success of the Doomsday Prepper program, National Geographic Channel wanted another experiential program to promote their new documentary series about the '90s. The Rule the '90s pop up game show was born. The activation was custom designed, as I worked very closely on the set design, developing the game show format and rules, and writing the 200 plus '90s themed questions used. The activation took place over three days in New York City and Washington D.C. 

USA Network "Necessary Roughness" 

In order to create excitement around the season premiere of USA Network's football-themed drama "Necessary Roughness," we wanted to re-create the excitement and fun of touchdown dances for consumers in major markets across the country. The best endzone dancer won $25,000 cash and had their dance aired during an episode of the program.