Building brands. Leading teams.
Making work that matters.
I'm Jamie Delaney, a creative leader with a background spanning brand strategy, integrated campaigns, content, and culture.
From StockX to Chevrolet to Nutrafol, I've led multidisciplinary teams, developed brand platforms, and brought ambitious creative ideas to life across broadcast, digital, social, and experiential.
I believe the strongest creative organizations combine clear strategic thinking, exceptional craft, and the confidence to challenge what's expected.
At the end of the day, it's about telling great stories that connect brands with the people they serve.
Experience
NUTRAFOL, SENIOR CREATIVE DIRECTOR
March 2026 - Present
Led creative development and launch of Nutrafol's Real Growth brand platform, including the national "Be An After" broadcast campaign, premiering during the 2026 Emmy Awards.
Directed three broadcast commercials in partnership with internal production teams, bringing Nutrafol's MLB partnership with All-Stars Francisco Lindor and Corey Seager to life through athlete-driven storytelling.
Spearheaded the development of new internal creative strategy processes, establishing standardized briefing frameworks, ideation practices, and creative development standards to strengthen cross-functional collaboration and elevate creative output.
Shaped creative strategy, campaign concepts, and content production for the launch of Nutrafol Women's Advanced, translating product innovation into compelling consumer-facing storytelling.
GENERAL MOTORS, CREATIVE EXCELLENCE BRAND LEAD CHEVROLET
October 2024 - April 2026
Led integrated creative development across Chevrolet's flagship Equinox, Silverado, and holiday campaigns, aligning internal marketing teams and agency partners from brief through production to deliver cohesive brand storytelling.
Developed creative concepts for the revival of Chevrolet's iconic brand platforms, including "Heartbeat of America" and "Baseball, Hot Dogs, Apple Pie," while leading creative planning for America's 250th anniversary.
Executive produced the 2025 Corvette Nürburgring documentary, embedding with Corvette engineering for more than three months to capture its pursuit of American lap records in Germany.
Established Chevrolet's creative standards across visual identity, tone of voice, casting, music, and brand expression, consolidating brand guidelines into a unified creative playbook.
Developed and delivered a global creative briefing masterclass for GM marketing leadership, advancing internal approaches to creative strategy, ideation, and agency collaboration.
Led creative strategy and execution for Chevrolet's cultural partnerships and merchandise collaborations, including Nike x Devin Booker, Hey Dude, and MLB events, translating brand ideas into content and experiences across social, retail, and experiential channels.
STOCKX, CREATIVE DIRECTOR
January 2023 - October 2024
Owned StockX's marketing output and brand presence. Set design, voice, and visual standards across every channel.
Led the Creative Team of 15-20 people plus freelancers across photography, video, design, and messaging. Delivered creative for all external and internal needs. Managed the team budget and partnered with finance leadership to keep spend efficient and effective.
Led the "This is Love" brand campaign across broadcast TV, connected streaming, and owned social channels. [Add result: reach, lift, or sales impact.]
Co-led the relaunch of the StockX YouTube channel. Built a new content strategy and shipped consistent series across three buckets: help, hub, and hero. Consistently delivered videos and new owned series with 150,000+ views.
stockx, associate creative director
June 2022 - January 2024
Owned the StockX brand voice. Managed a team of writers and content managers and approved all external messaging on behalf of the brand.
Served as Editor-in-Chief of the StockX Editorial team. Set editorial strategy in step with integrated marketing and merchandising.
Directed creative production for tentpole campaigns: Black Friday Weekend, Back to School, and NBA All-Star Weekend. Built creative identities for partnerships with Coachella, Malbon Golf, and a roster of cultural ambassadors.
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STOCKX, SENIOR DIRECTOR, BRAND VOICE
January 2020 - June 2022
Following former NBA player Nate Robinson’s boxing knockout in November of 2020, I pitched, wrote, and directed a brand partnership commercial spinning the player’s loss into a relatable brand story entitled “Find Your Win”. Production was done in under three weeks, all amidst COVID, and garnered over 8.9 million impressions, with press coverage by UPROXX, Footwear News, and Bossip.
Developed and refined the brand’s messaging and tone of voice through all customer touchpoints, including checkout flow, onboarding, email marketing, social media, cultural partnerships, and all additional marketing assets.
Guided the team through a brand re-design in April of 2021, which included new logo development, updated tone of voice, and new creative production for the ensuing rollout.
Co-creator of our exclusive marketplace release method DropX, allowing creatives and brands to shock-drop products directly onto StockX. Collaborations include Megan Thee Stallion x Revlon, Lewis Hamilton, Malbon Golf, and Adidas.
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stockx, director of brand content
February 2018 - January 2020
One of the early team members at the startup, helping co-founders to establish brand messaging for StockX during initial hyper-growth. Served as the lead writer for all external customer touch points, crafting FAQs, transactional emails for buyers and sellers, product descriptions, and social media posts. At one point was responsible for over 4 million words across the StockX marketplace.
Director, producer, and writer for all early StockX YouTube content getting our channel to over 120,000 subscribers with the video team. Work included over 50+ episodes of MKT Watch, History of Heat, and Personal Space, as well as working as the scriptwriter for the first three StockX national broadcast commercials.
Directed our first original Webby-Nominated, mini-documentary on LA fashion designer Reese Cooper, which exclusively premiered on HighSnobiety.
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Moncur, SENIOR COPYWRITER
July 2016 - February 2018
Responsible for crafting original and engaging copy for nationally recognized clients, such as Lear Corporation, Kelly Services, and New York Times bestselling author Brad Meltzer.
Client-facing creative leader, in charge of presenting concepts, building monthly reports, managing feedback, adjusting strategy, and selling exciting ideas for the agency.
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IZI VENTURES, DIRECTOR OF MARKETING
February 2015 - June 2016
One of first five hires at startup, and first dedicated marketing hire. I lead the founding team in conceptualizing and creating brand and product messaging for multiple startups centered around iOs app development.
Hired and managed a team of social media marketers and designers focused on driving app adoption and brand engagement for our businesses.
Served as the company’s liaison to press and marketing partners for product launches, earning placements in national publications such as Techcrunch and psfk.
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revolution marketing, SENIOR manager pr & social media
January 2011 - February 2015
PR manager and creative copywriter for experiential campaigns with nationally-recognized clients including Chipotle, TopGolf, USA Network, National Geographic Channel, Zumiez, Travelers Insurance, and Motorola.
Pitched and executed experiential creative at major sporting events across the country including NBA Finals, Super Bowl, NASCAR, and MLS All-Star.
Drafted and distributed PR assets for client activations including Travelers, Polaris, ESPN, and Zumiez.
SKILLS
Brand Messaging
Creative Direction
Video Director
Writer
Producer
Team Leader
Editorial Director
On-Camera Talent
Creative Strategy
WRITING SAMPLES
StockX - “The Meaning of Kobe”
SB Nation - "Detroit fans let down the Pistons last night and should be ashamed of themselves."
SB Nation - "A Night with Ben Wallace & The Warriors"
IZI Mobile - "My App Launched Today So Here's A Goddamn Medium Article"
Education
Columbia college, Chicago
B.A. JOURNALISM, MAGAZINE WRITING & EDITING
Graduated May 2010